I draw on my experience to take a project from a cloudy objective to a focused idea, generating a spark that will set the direction of a project. My background of successful campaigns includes award winning ideas that inform consumers, sell services, and brand products.
I’ll never discount the importance of keeping my work current, but design isn’t about trendy typography. Design is about communicating, setting a tone, and getting the viewer to see what you’re showing them. As an experienced designer I know how convey content in a meaningful way.
I look at production as an opportunity to finesse a design. Modern technology puts production tools at the fingertips of a designer, but knowing the software isn’t enough. I have the experience and knowledge to understand the total production process.